× Vepsäläinen - Parhaat Lajissaan

A PRINT SERIES FOR TOKYO 2021

Finnish design retail chain Vepsäläinen was sponsoring Finnish Olympic Team in Tokyo 2021, and in honor of this collaboration they released a series of print advertisements where two worlds merge – shapes of the most iconic design furnitures and classic sporting events of the olympic games. In this series the idea was to show how in the end, design can be seen in almost everything. In the eyes of a sports enthusiast it could be in the shape of a baseball mitt or the rolling pastures of golf.